Dec 30, 2021
In General Discussions
Fax broadcasting, also called fax blasting, is a fax list highly effective form of advertising if executed correctly. Fax broadcasting allows a company to instantly deliver targeted marketing messages to a large audience for an incredibly low price. Fax broadcasting is a way to get real, physical promotional messages into the fax list hands of your target audience at a cost of about 96% less than sending information through the mail. Blasts of up to 1000 faxes, complete with statistics, can cost as low as $40 with price breaks on larger fax list quantities. The two most critical factors in ensuring a successful fax list broadcasting campaign are the accuracy of the fax mailing list and the quality of the marketing message. Below you'll find some tips and ideas to maximize the return on investment of your fax broadcasting campaign. Define the recipient's specific fax list action. Too often people send out marketing messages hoping that customers will react in a way that benefits the company. Before you even start creating your message, ask yourself: What precise action do I want a recipient to take after reading my message? Will they fax list call a number for more information? Fill out a form and fax back to receive a special free report or bulletin? Or perhaps file the fax in a specific folder in their fax list filing cabinet for future reference? Include a call to action. Don't just hope that recipients will infer the action fax list you want them to take. Make sure to include your specific call to action on the page. A call to action might be. A fax broadcast should be eye catching and encourage the recipient to pick it up and read it after just a glance. Include different sized fonts to fax list accomplish different goals. Use large fonts for brief bursts of relevant yet intriguing text to catch the reader's attention. Provide a brief follow up to your large text in medium sized font. Add some details in smaller text for those who are interested and want to fax list read more.