Each business utilizes its site for different purposes. Some employ it to garner direct revenue by means of e-commerce sales, while others use it for generating leads. There are a few approaches to increase leads, and subsequently sales & revenue, without investing into a complete revamp of the site. Here are a few hacks that one can consider:
1. Act upon conversion audits
Performing conversion audits goes a long way in determining the root cause of low conversions. Such audits gauge the performance of the site across various parameters including design, functionality, , checkout process, content, and much more. Of course, merely conducting the audit will do no good, unless some action is taken up to rectify the redundancies and fix the bugs. If the audit is conducted prior to launching any online marketing campaign, the existent problems can be resolved, thereby providing the company a solid base to take off. Optimizing and Split Testing are two great means of attaining the desirable conversion goals.
2. Install an ‘Exit Pop-Up’ offer
Statistically, most visitors that leave a website, stay away in the indefinite future. At times, an exit pop-up offer can do all the trick to ensure that customers remain on the site.
3. Install a live chat option
Enabling live chat is good for websites aiming at generating revenue through e-commerce. It not only serves to all the pre-purchase queries of a customer, but also enables the chat operators to promote the company and the product/services offered, thereby pushing up the sales rate. This is a cost-effective operation that gives stunning results for boosting leads and conversion rates.
4. Open dialogue content
Instead of huge chunks of text, an open dialogue content may make a huge difference in holding the attention of customers, answering their queries, and thus persuading them to proceed with the purchase of the product or service.
There's a great deal of technicalities to consider in case of attracting traffic, generating leads, and eventually converting them to customers. It is seen that 80% of online retailers don't utilize their analytics adequately, nor do they track significant consumer behavior. One may contact , one of the best website development companies in Delhi, to garner the best results in this aspect. Apart from web design & development, this company also offers a myriad of other web related services, such as social media marketing, pay per click marketing, and many more.